PRETTY. STRONG. - SEASON 1 LAUNCH
This campaign was all about bucking social norms. What better way to promote an all female football league!?! These women are literally changing the way we see and play football. So, in a light hearted way, we wanted to tell the audience to expect the unexpected. This is not your father’s football game!
Creative Director - Jeff Nichols, Supervising Writer/Producer: Gisela Aydin, Agency - 99 Tigers