NASHVILLE season 5A launch - promax winner

When Nashville came to CMT, we jumped at the chance to dive into the rich stories and deep characters and rebrand the show as a premium, emotional drama and wanted to let “Nashies” know we were going to take great care of the show they loved.

CMT Creative Directors - Jeff Nichols/Peter Mannes, Supervising Writer/Producer, CMT - Cheryl King, Writer/Producer, CMT - Samantha Storey, Director - Brian Eloe, Agency - 2C

NASHVILLE season 5B launch

Season 5B of Nashville was all about transitions, doubt and emotional survival. So we let the viewers get a listen to the character’s inner voices and hear them navigate the changes in their lives.

CMT Creative Director - Jeff Nichols, Writer/Producer/Director, CMT - Samantha Storey

NASHVILLE season 6A launch

6A was all about the duality of moving forward and staying true to yourself. In this spot, we see these characters stuggling with the most important decisions in their lives; whether to stay in the past or move towards the future.

CMT Creative Director - Jeff Nichols, Writer/Producer CMT - Samantha Storey, Director - Brain Eloe, Production Co - 2C

NASHVILLE season 6B launch

Finally, it was time to say goodbye. And no one could sum up the experience of Nashville better than the actors who lived and breathed this show and gave life to these characters.

CMT Creative Director - Jeff Nichols, Writer/Producer/Director - Samantha Storey, Production Co - Running 4 Cove